Drawing on 28 years of experience in the motorcycle and automotive business, Jeff helps keep our efforts on track — and in tune — with discerning motorcycle and automotive audiences.

Jeff Karr's experience in vehicle analysis and journalism includes a decade-long run as a staff editor at Cycle Guide and then Motorcyclist. Jeff transitioned to the automotive world in 1987 when he joined the staff of Motor Trend magazine, where he eventually became Editor.

While at Motor Trend, Jeff drove virtually every new vehicle available in America, and toured factories and design and testing facilities on three different continents. Through much of the ’90s, Jeff continued automotive writing and broadened his work into advertising, media relations and consulting.

Today, Jeff’s strong product knowledge and consumer writing skills balanced with deep hands-on experience in advertising and marketing give him a unique perspective on the automotive and powersports industry.